Post event review - Hong Kong Gifts and Premium, Home InStyle and Printing and Packaging Shows 2026.

Representatives from BATF International attended the Hong Kong Gifts & Premium Fair and Home InStyle shows in April, where we supported UK engagement across both shows.

Working in partnership with HKTDC, we facilitated the Hosted Buyer Programme for UK buyers visiting Hong Kong to source new products and suppliers. The programme included pre-arranged meetings between buyers and exhibitors, a networking reception, and a range of organised activities such as a visit to Happy Valley Racecourse and a harbour boat cruise.

UK participants found the programme extremely valuable, not only for strengthening relationships with existing suppliers and viewing new collections, but also for making new connections and identifying fresh sourcing opportunities.

Alongside this, we delivered a UK Showcase stand within Home InStyle, bringing together six British brands and presenting a diverse, design-led mix of products. The Showcase was positioned within the Creative Avenue, alongside a number of international pavilions, reinforcing the UK’s presence within a global design-led environment.

The hall itself had a strong visual impact, with a real ‘wow factor’ and a clear focus on creative, design-led collections from across multiple countries. A series of talks on the forum stage attracted steady audiences throughout the show, while the European Product Design Awards presentation also drew significant attention and footfall.

Despite wider global challenges, including the situation in the Middle East and increased flight costs, the shows still attracted a strong level of international buyers, underlining Hong Kong’s continued role as a key sourcing hub.

Overall, the shows provided a valuable platform for UK brands to showcase their products internationally and for buyers to discover new opportunities within the global gift and home sector.

We now look ahead to next year’s events, scheduled to take place in April 2027, and look forward to continuing to support UK companies and buyers in Hong Kong.